Marketing Assistant

TITLE:                        MARKETING ASSISTANT

 

DEPARTMENT:       MARKETING

 

REPORTS TO:          DIRECTOR OF SALES AND MARKETING

 

POSITION SUMMARY

 

Assist the Marketing Department including the Director, Group Sales Manager and Marketing Manager in all aspects of the Marketing Department.

 

MAJOR RESPONSIBILITIES:

 

*          Assist with development of marketing programs and promotions.

 

*          Assist in writing event and facility press releases.  Also, maintain an updated list of media representatives for press release distribution.

 

*          Assist in design and editing direct mail pieces, posters, flyers and blast e-mails.

 

*          Update event and facility information on outside marquee, event hotline and website.

 

*          Coordinate and conduct tours of Van Andel Arena┬«.

 

*          Write copy for advertising, brochures, venue features in trade magazines and quarterly newsletter.

 

*          Coordinate media during events and assist with meet-n-greets and promotions..

 

*          All other duties/responsibilities as assigned.

 

 

KNOWLEDGE, SKILLS & ABILITIES

 

*          Experience in marketing, advertising buying or promotions..

 

*          Experience in graphic design a plus.

 

*          Excellent organizational, communication and writing skills required.

 

*          Working knowledge of marketing/sales strategies required.

 

*          Associate degree in marketing/public relations or journalism preferred.

 

*          Working knowledge of IBM based computer systems, including Microsoft Office and Adobe Photoshop preferred.

 

 

Some evening and weekend hours may be required. 

SMG is an Equal Opportunity Employer/Affirmative Action employer, and encourages women, minorities, individuals with disabilities, and protected veterans to apply.  VEVRRA Federal Contractor.